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The question that never leaves the entrepreneur’s mind is, how to attract customers? In the digital age , relinquishing the power of the internet can be crucial to the future of your business. After all, it’s hard to know someone who has never used one. The answer to your need to win customers and increase sales may be email marketing.

But what is email marketing?

Email marketing is one of the strategies used in digital marketing. Messages are sent to customers registered by your store or company in order to create and maintain email relationships with really relevant content and promotions.

This creates emails with targeted content, keeping in mind payment preferences, favorite products, and the time of year you buy most – and designed especially for the people who will receive it. Unlike spam that floods your email inbox, campaigns like these can be canceled at any time.

Using email to communicate with your customers is an alternative to evading the dispute over clicks from social networks. Targeted messaging works better than a feed post. With the Dispensary POS Software you can have the best options now and for that you can trust the best deal now.

Why attract customers by email?

If you have already known the power of social networking to win customers, the question on your mind now should be: What is the use of email if I can talk to my customers directly on social networks? Well, email has been incorporated into people’s routine, has become a tool for personal and professional use, and eventually can be even more used than social networks.

In addition, contact through email happens in a more formal and less disputed environment than social networks. Thus, readers who do not necessarily feel compelled to view all posts on the social network may pay special attention to your email made just for them.

Emails have been the main form of formal communication for decades and not even Facebook has had the strength to squander it. Escape the social media competition with targeted messages.

Numbers to convince you that this is a good strategy

You now know what email marketing is and you have already understood the relevance of customer relationship in this social network. However, it’s still possible that it’s hard to see all of this in numbers that definitely convince you that it’s time to campaign via email. So here they go:

According to IBGE, 94.2% of Brazilians who access the Internet use it to exchange messages with text or image: 

• 69.3% of people who use the internet do so in order to access e-mails 
• 2.9 billion people will have emails by 2019 
• 319 billion messages will be sent daily by 2021 
• Spends up to 4 hours a day reading personal or work emails 
• 58% of people prefer to receive product or service information via email.
• How to Attract Customers with 7-Step Email Marketing
• Build your own mailing list and don’t buy contacts 
• Target your campaign by targeting: customer loyalty, launching products or services or getting to know your target audience even more 
• Look for an automation tool that makes your job easier 
• Bet on the appeal of the personality and talk directly to customers as if they were familiar with the store 
• Use flashy headlines that will hook the reader’s interest 
• An email with attractive and intuitive design is critical to the success of the campaign 
• Create emails that can be read on phones, computers and tablets.