What is the Future of Print Media?
Computers and computer games have not eliminated physical toys and games, so there’s no reason the digital world must kill print. The absence of development or giving a bad product is far more likely to do that. The fantastic range of technical possibilities that can be utilized to sustain, as well as engage with print are most definitely a reward, not a risk.
Just because the future of the printing factory [โรงพิมพ์, which is the term in Thai] is grim, marketers don’t need to abandon print. Print supplies incredible advertising and marketing chances that digital cannot and will not ever be able to provide.
- The Value of Print Media
92% of 18- to 23-year-olds discover it easier to read print over digital content, as well as the response price for direct-mail advertising, which is 37% higher than the email price. When making buying choices, customers trust print promotions 34% more than they rely on online search engine ads.
Publish media is not going away anytime quickly. As a matter of fact, it’s an effective way for marketing experts to stick out from their rivals and attract target markets.
- Obtain Greater ROI
The benefit of print advertisements is typically greater than digital ones. People keep print publications in their homes, re-reading write-ups, or sharing with others. When those magazines reside in doctors’ workplaces or other public spaces, they obtain a longer shelf life, as well as will be seen by more individuals. When people see ads online, they may forget them in an instant. If they see them continuously while browsing a publication, that message is most likely to stick.
- Get to Several Generations
People assume that more youthful generations are so addicted to their displays that they’re no longer reading print. However, considering data, the reverse is true, and more youthful generations are reading almost as many as older ones. Child Boomers read 9.2 magazines each month; Gen Xers read 9.1; Millennials read 8.9.
