How to Get More Instagram Followers and Grow Your Business

When it comes to driving engagement and sales on Instagram you need to get more relevant Instagram followers. For businesses, the challenge is determining how to compete with the millions of competitors and brands on the site. Similar to Facebook, Instagram appears to find ways to make it difficult for businesses to get their posts noticed and for users to engage with them. Nevertheless, there are a lot of actions you can take to increase your Instagram followers and engagement with the appropriate Instagram strategy. The following information from the Connecticut SEO Company will help you do just that.

Establish a Growth Strategy

Come up with a balanced combination of different posts because posting the same thing every day will bore your audience not grow it. You’ll also want to create good mixture of photos relating to varied subjects, from candid shots of the goings on in the office, to product/services photos, videos and Instagram Stories. Precisely plan out your growth strategy as well, which will ensure that you consistently change things up. Also, consider what’s trending prior to posting because consumers will be more likely to engage with your business if you post content that coincides with what is already on their mind and going on in the world around them.

Engage, Engage, Engage

If you want more Instagram followers that will actively engage with you, there’s no better way to make this happen than engaging with them. This is the case with all social networks. Schedule time every day to interact with others by liking photos, replying to and leaving comments, reposting your favorite photos, etc.

Follow a Relevant Audience

If you’re receiving likes from those who don’t have a genuine interest in your business, what’s the point? A great way to get in front of a relevant audience is to find popular accounts that are in the same industry, sharing the same target audience, and go through their followers to find people to follow. Then all you need to do is start engaging with them, leaving comments, liking and sharing their posts. Bottom line, you don’t need to wait for people to come to you – be proactive and follow them first.

Take Advantage of Analytics

Based on the results, your online marketing strategies may need to be changed based on the data you get from analytics. You should be taking advantage of analytics to discover which posts generate the most engagement and Instagram followers. Use this information to optimize your Instagram strategy.

Strategically Use Hashtags

Research has shown that not just any hashtag will generate real results – the more strategically you use them the better. Some Instagram specialists have recommended the number of hashtags that should be used per post, however most haven’t agreed with the “perfect” number. The fact is, the number of hashtags that should be used differs determined by the niche or audience. There’s actually no perfect number; the only thing that’s known for sure is that using hashtags is better than not using them.

Identify and Team Up with Influencers

A great way to get targeted Instagram followers is to identify members in your industry that can help increase your businesses reach on Instagram. Teaming up with influencers can expose your business to prospects within your target market faster than other strategies. Teaming up with influences can also help enhance your brand reputation.

Invest in Instagram Advertising

All Instagram best practices can only do so much and they can take a lot of time which is why so many businesses use paid ads. Instagram’s ad platform offers unrivaled targeting and a competitive cost per click (CPC).

Growing Instagram followers for your business doesn’t need to be all that difficult. While there will always be new changes that will bring about new sets of challenges, if you’re strategic in terms of how you post, use hashtags, and engage, your efforts will be successful.